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Spiritreneurship: A Leadership Model for Times of Adversity Published: Sunday, May 4, 2003 By: Manuel E. Maldonado Cotto

Researchers, academics, intellectuals and organizations have devoted time, energy and money, to come up with a comprehensive leadership model. What QBS has learned from applying a vast array of leadership models is the fact that there is no such thing as a quick-fix approach to leadership development.

In the late nineties and the beginnings of this new century, we have studied the emergence of a new approach to leadership deployment, the Spiritreneurship model. Spiritreneurship is a word developed by Laurie Beth Jones; she is author of various bestsellers, including “Jesus CEO” and “Jesus Inc”. In both works, Jones tries to develop a holistic leadership framework, which combines behavior, knowledge, emotions and spirituality.

Spiritreneurship is a word derived from the combination of the words spirit and entrepreneurship. Spirit is generally defined as “the soul, the combination of mental models and emotions, as the seat of feelings”. Entrepreneurship is generally defined as “a person or individual who organizes and manages an enterprise, especially a business, usually with considerable initiative, adversity and risk”. So spiritreneurs are those individuals who fully integrate their soul in their workplace environment and obtain results far beyond the reach of conventional people.

There are four major streams that fuel the coming of the spiritreneurs:

  • Downsizing – The conventional perception of a lifelong job or position was forever blown to smithereens by the downsizing frenzy of the late 1980s and early 1990s.
  • Dissatisfaction – As a result of the downsizing era many professionals started to question their reasons for working, for the first time people began to look for significance, not just success.
  • Technology – The coming of the digital age enabled the possibility for people, to engage in productive endeavors from their homes, without the need to work downtown or drive to work.
  • The Promise – The rise of the knowledge society has elevated people’s expectations, because it has an implicit promise. The promise that people could combine a drive toward individual excellence while making a social contribution. The promise that people could do great work while exhibiting passion for it. The promise that you could create wealth and live by values that people could be proud of.

These four streams have had a profound impact on people’s perceptions regarding themselves and how will they define their role in society. And in the process have transformed the way organizations are designed and how processes are developed.

Finally, we know that conventional leadership models won’t provide organizations with the needed mindset to deploy high-octane efforts, needed to elevate the impact organizations have on their immediate environment and to their bottom line. We strongly state that people have to dig deep down their soul, their innermost profound fiber, to find the strength needed to succeed in these times of great socio-economic challenges.


Copyright 2003 QBS, Inc. 
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